專家介紹
Bernard 擅長從“品牌策劃、商業創新、設計傳播”多維度解構客戶的商業難題。多年的國際及大型國有企業客戶的服務經驗。他是一位富於原創力的設計師，能夠揉合美感與實用，不斷將創意演化成實體。
他於設計行業擁有逾25年的平面/視覺/品牌創作經驗，早期為企業設計櫥窗、商品展示、室內及戶外裝飾、市場推廣用品。於2000年代，加盟 The Body Shop、莎莎香港化妝品等健康美容產品銷售集團，負責為該集團旗下連鎖店設計、製作店舖裝置及商品陳列，累積了豐富的品牌及展示設計經驗。
Bernard 的設計方案甚有彈性，既配合企業客戶準則及規格，也能令大眾體會到視覺藝術的美感。
Bernard is good at “Brand Planning, Business Innovation, Design Communication”. To deconstruct customers’ business problems in multiple dimensions.
He has many years of experience with international and large state-owned enterprise customers and he is a talented creative designer who strives to materialize innovations and continues to fuse aesthetics with practicality. He has been working as a graphic/visual/brand designer for more than 25 years, with the main focus on the design of displays, decorations, and marketing materials. He worked for large sellers of beauty and health products such as The Body Shop and Sa Sa, where he led teams responsible for the chains’ Brand and Visual Merchandising.
Bernard is thus adept at delivering work of corporate standard and scale while resonating with the masses.
