Online Marketing Optimiser
[工作內容]
Job brief
We are looking for a online marketing optimiser to run campaigns and monitor paid search budgets. In this role, you should have deep understanding of search engine marketing (SEM) including search engine optimization (SEO) principles. You should also be analytical and good with numbers. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)
Responsibilities
• Develop effective paid search strategies
• Launch and optimize various PPC campaigns
• Oversee accounts on search platforms (e.g. Google AdWords, Bing, Facebook)
• Conduct keyword research, selection and audience targeting
• Monitor budget and adjust bids to gain better ROI
• Track KPIs to assess performance and pinpoint issues
• Produce reports for management to track performance
• Write attractive and concise copy for advertisement
• Suggest and develop new campaigns across multiple channels
• Keep up with current trend for PPC and SEM techniques.
[應徵條件]
Requirements
• Proven experience as a digital advertising expert
• Experience in data analysis and reporting
• Knowledge of SEO and digital marketing concepts
• Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
• Working knowledge of analytics tools (Google Analytics, PowerBI etc.)
• Proficient in Gmail, Google Doc, Google Sheets, Google Slides
• Excellent communication skills
• Analytical thinking with strong math skills
• BS in Marketing, Digital Media or a related field
• AdWords / Google Analytics Certification is a plus
【加入 PRO360達人網 的福利】
* 無打卡制度(上班時間09:30 至 18:30)
* 週休二日,依國定假日休假
* 特休極優於勞基法,加入 PRO360達人網 即刻享有10天年假(依入職日比例)。
* 颱風假、政府放假,照常支薪,不需要補班喔!
* 基本的勞保、健保、勞退提撥,一定要有。
* 你/妳會有一台 Apple Laptop + 外接顯示器,讓你/妳時尚又有品味的開心工作。
* 扁平化制度,每個人都能做好自我管理、簡單直效的溝通。
* 親切、優秀又好相處的同事們,PRO360的每個人都很棒!
* 在 PRO360達人網 不流行加班,我們通常不加班就能完成負責的工作。
* 漂亮且舒適的工作環境,公司有免費的零食、飲料、咖啡 (PRO360達人網 提供美式全自動膠囊咖啡機)。
* 在 PRO360達人網 擁有開心的工作氣氛及不定期的公司聚餐。
* 辦公室地點在台北市信義區,靠近象山捷運站,從辦公室即可眺望101大樓。 附近有象山公園,休息時間或下班可以隨時放鬆放鬆、動一下。